This book reveals how brand marketers made a success by combining honny and work.
- Book Intro
Brand Marketers' Stories: Food, Music, Travel and Reading recorded the most pre-orders out of all contents during its funding period on the contents platform PUBLY, as of June 26, 2018. From March 13, 2018, to May 24, 2018, the funding rate reached 1,796%. Why did so many PUBLY readers tap into this digital content and heed the authors? Baemin, Space Oddity, Airbnb, and Trevari are popular brands that most people in their 20s and 30s have "liked" at least once.
At the same time, they are brands that have changed the way we live our lives. It is interesting to talk about the unknown story behind a well-known brand, but there is another reason for turning the digital content of "The Story of Brand Marketers" into a paper book. We wanted to weave and spread the stories of marketers struggling for better brands and better lives. When choosing a way of life, a brand is a means, a taste and a philosophy. We recommend this book for readers who want to learn their favorite brands, those who are concerned about work-life balance, and those who are waiting for a better way of life. Like the identity of marketers who cannot be separated from the brand and self-awareness, this book is too trivial to be referred to as a business or economic book and too professional to be referred to as an essay. I recommend Brand Marketers' Stories to young professionals in their 20s and 30s who want to work hard, lead their life, and enjoy working and living more.
- About the Author
(English) Lee is a recorder of everyday life, and a marketer who wants to spread the word about good things quickly. Lee feels happy when she presents joy to other people and share things with them. She is a writer who records things in her own language. Lee has written [I didn’t come to Tokyo to Instagram], [Items of travel], [The usefulness of records], and with 3 other marketers has written [The story of brand marketers]. She hopes to continue work as a writer and content creator.
(Chinese) 作爲一個 有好東西就想和別人分享的營銷員， 他分享給人們快樂和與人共同成就事業的美好，也用他特有的語言記錄生活。寫的書有《雖然我不是來東京玩Instagram的》，《旅行的東西》、《記錄的用處》，另外與三名市場營銷員共著《品牌市場營銷員的故事》。他更希望今後成爲一個不斷講述故事的創作者，在創作中和人們分享生活的美好。