Let's get rid of the prejudices against kids and adults of today and examine the desires, changes, and cultures of the different generations.
- Book Intro
Nowadays, millennial generation and generation Z, the so-called "current generation," are hot issues in Korean society. As a marketing target that is driving the consumer market, as voters who have a strong influence on politics and society, and as members of the organizations who will influence the development of the company, these groups are explored in many research reports.
It is very important to understand them properly. However, knowing only the current generations is not enough. In Korea, it is not only these two generations, but also generation X and the baby boomers, or "adults," are leading society together. The adults, who are as indispensable in our society as those born in 1990s, are also evolving with the changes of the times. Today's Children, Today's Adults is a book that explores 4 generations, called "Big 4," millennials, generation Z, generation X and baby boomers.
Why do new hires as millennials quit their job within a year? Why do people in their 40s, who were once Generation X, the so called New Generation, behave like old fossils at work? Is it true that people in their 20s and 30s compete against those in their 50s and 60s for the same job? Will inter-generational conflict become more serious in the future? Can generational conflicts be resolved in this ageing country? This book comprises a total of 63 questions. By looking at the characteristics and interests of all the Big 4, it provides an opportunity to understand children and adults of today and to think about how to live and work with them. Furthermore, by reflecting major issues for each generation and age, it will make it possible to penetrate deep into Korean society.
The change of times is creating a situation that was correct in the past but is wrong in the present, or was wrong in the past but correct in the present. Through this book, you will realize that understanding generations is understanding Korea in all areas of politics, the economy, society, and culture.
- About the Author
Kim Yongsub (M) is director of the "Institute of Keen-Eyed Imagination," that conducts research on trend insight and business creativity. He also works as trend analyst, and business and management consultant. He has held more than 1,700 lectures and business workshops at major conglomerates such as Samsung Electronics, Hyundai Motor, LG, CJ, SK, and government agencies including Ministry of Strategy and Finance, the Ministry of Land, Infrastructure and Transport, and the Ministry of Labor and the Ministry of Foreign Affairs, and has conducted over 150 consulting projects. He has written columns for numerous media outlets, including major daily newspapers, and has starred in numerous radio shows as well.